Pink: The History of a Punk Pretty Powerful Color

Today, with the advent of `millennial pink', the colour formerly associated with Barbie has acquired a new identity. Nor is this the first time the symbolism of pink has been radically transformed.

In this volume, in collaboration with a major exhibition at the Museum at the Fashion Institute of Technology, New York, curator and fashion historian Valerie Steele explores the history and significance of pink in fashion, art and culture from the 18th century to the present.

Steele and her co-authors tell the whole story of his controversial colour, emphasizing how its meanings changed throughout the centuries and across the globe, in cultures as diverse as France, India, Japan, Mexico and the United States. In 18th-century France, men and women alike wore pink, which was a fashionably `new' colour. A century later, however, pink had become feminized and eroticized in the West (although it took longer for pink-versus-blue gender coding to develop).

Pink is beautifully illustrated, with illustrations of stunning pink fashions given context by photographs, advertisements and works of art. It features essays by scholars across the disciplines, giving readers access to a wealth of research into subjects as diverse as Hollywood films and the symbolism of the pink triangle.

This book will appeal to all those interested in fashion and culture, as well as those who love pink.