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Business Development For Dummies

Business Development For Dummies

Business Development For Dummies

Yazar: Anna Kennedy
Yayınevi :

John Wiley and Sons

Stokta Yok
  • Ürün geçici olarak temin edilememektedir.
  • Barkod: 9781118962718

Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.

 

 

Sayfa Sayısı : 424

Ebat : 19 x 23,5

İlk Baskı Yılı : 2017

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