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HBR's 10 Must Reads Strategic Marketing (with featured article "Marketing Myopia," by Theodore Le

HBR's 10 Must Reads Strategic Marketing (with featured article "Marketing...

HBR's 10 Must Reads Strategic Marketing (with featured article "Marketing Myopia," by Theodore Le

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  • Barkod: 9781422189887


"Stop pushing products-and start cultivating relationships with the right customers."

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it- and your customers-at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're "really" in

  • Create products that perform the jobs people need to get done

  • Get a bird's
  • eye view of your brand's strengths and weaknesses

  • Tap a market that's larger than China and India combined

  • Deliver superior value to your B2B customers

  • End the war between sales and marketing

  • (Tanıtım Bülteninden)



    Sayfa Sayısı: 224

    Baskı Yılı: 2013


    Dili: İngilizce
    Yayınevi: Harvard University Press

    Sayfa Sayısı : 224

    İlk Baskı Yılı : 2013

    Dil : İngilizce

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