Kotler on Marketing

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.



Sayfa Sayısı: 272

Baskı Yılı: 2001


Dili: İngilizce
Yayınevi: Free Press